Text: The text saying "FROM THE DIRECTOR OF 'TITANIC'", entices the audience into watching the movie. By using the name of a very popular film to many generations of people, it draws attention to the movie poster.
Text: The text saying "ENTER THE WORLD" also entices the audience as it hints a clue at the film as well make it seem more interesting and mysterious.
Colour: The colour scheme of the movie poster draws attention to the differences between the human and the more sci-fi, fantastical creature on the right. These bright colours (blue, yellow and green) draw the attention of not only the older generation, but also the younger generation.
Genre: The genres of Avatar are: action, adventure, mystery, science fiction and fantasy. Different generations are enticed by all of these genres as the younger people like the fantastical side of things whereas the older people may like the more mysterious sci-fi part.
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