Semiotics

Semiotics - the study of signs/anything which stands for something else
Denotation - what we see when we look at an image
Connotation - what we understand from this image


DI- This television poster shows the main characters all standing together amidst the chaos of downtown New York. Each character is surrounding the star of the show Clary Fray/Fairchild.
S - The series is set in New York as you can see the skyscrapers in the background.
T - The themes shown in the poster are good vs evil due to the fact that the characters (who fight against demons) are surrounded by a dark and gloomy city. However some could argue that love and jealousy is also a theme as in the centre of the poster is the main character Clary, but beside her is her father-like figure Luke and her love interest Jace.
I - There are no props used in this poster however their costumes do add that aspect of mystery and possible danger as they are all wearing black leather.
N - There is no story told in this poster.
C - Each character is standing next to a character that they have a relationship with (whether that be family or not). However, you can clearly see the main character is the strong red head in the centre of the poster as she draws the attention into the middle of the poster.
T - The large red symbol at the topnof the poster draws peoples attentions immediately as the photo has had a darker filter on it to make it look mysterious and dramatic, emphasising the genre of fantasy/sci-fi/action/adventure.

Denotation:
There are eight strong looking characters all surrounding one main female character who is placed in the center of the poster. The background consists of the skyscrapers in New York and a very cloudy/misty sky.

Connotation:
From the poster, we can clearly see how in the middle of the poster there is a red headed femal wearing black leather and being surrounded by harsh looking people. This draws the attention of young women as there aren’t gradually becoming more and more strong female leads on the television. We can also see that death is possibly involved as the large red symbol at the top of he poster shows the red slightly running down past the outlines of the symbol, creating an effect that looks like the dripping of blood. All of the buildings, walls and the stairs all look fairly old and tired however, the characters do not as they look clean and polished. This could mean that they are of he younger generation or it could mean that they are re new to whatever they are doing around the city of New York. The stormy looking weather in the background adds to the effect of possible or imminent danger.