- Brand identity: The image that a company makes for itself through the use of things like logos, slogans and other marketing tools in order to appeal to people/an audience.
- Cross-platform: The appearance of a media text on more than one platform; cross-platform or cross-media advertising is used to market a product like a film on the web, TV and newspapers.
- Endorsement: The act of supporting or backing something; celebrity endorsement is often used in advertising to sell a product.
- Ethos: The purpose, attitude and beliefs of a person or an organisation.
- Media convergence: When audiences use one platform to consume various types of media texts.
- Media format: A media format refers to whether the content is video, audio, print based, or a combination such as a website or video game.
- Media platform: A media platform is where a media text is presented; this can be TV, cinema, computer, games console, digital media player, smartphone, tablet, magazine, or newspaper.
- Media text: Any media product such as a TV programme, film, magazine, video game, newspaper, music track or album created for an audience.
- Niche audience: A small, narrow audience interested in a specific topic or theme (the opposite of a mass market audience).
- Public service broadcasting: Public service broadcasting is for the benefit of the public and not just for profit or commercial gain; the BBC is a public service broadcaster in the UK.
- Smartphone: A mobile phone with a powerful processor that is capable of running applications and accessing the internet.
- Tablet: A computer device a little smaller than a laptop but with a built-in touchscreen, usually without a keyboard.
The media industry can be defined as a varied collection of organisations that share the production, ,publication and distribution of media texts.
Media organisations include:
> BBC
> Disney
> News Corp
> Nintendo
> Marvel
> The Guardian
Media texts can be used to inform, entertain or promote ideas/products.
'Traditional media' or 'old media' are the names given to the industries that existed before the internet. For example, radio, print and television.
New media includes:
> Websites
> Blogs
> Vlogs
> Online games
> Podcasts
> Apps
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