In order of job status, includes money etc.
PSYCHOGRAPHIC PROFILING:
mainstreamers - seek security.
aspirers - seek status.
succeeders - seek control.
resigned - seek survival.
explorers - seek discovery.
strugglers - seek escape.
reformers - seek enlightenment.
(as we go up this list, materialism increases)
TARGET AUDIENCE vs NICHE AUDIENCE
Target audience - females/males etc.
Niche audience - targeting a very specific audience.
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