> Threshold - the bigger the impact and reach of the story
> Unexpectedness - an event that is a shock or out of the ordinary
> Negativity - bad news is more interesting 'if it bleeds, it leads'
> Elite persons/places - stories about important people and powerful nations
> Unambiguous - stories that are easy to understand and for papers to report on
> Personalisation - stories that include human interest - 'real' people
> Proximity - stories that are closer to home that are more likely to be included
> Continuity/currency - stories that are already in the news continue to run and are updated
C U P P T U N E = ACRONYM
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