Assessment Reflection

HERE ARE THE QUESTIONS AND ALSO THE MARKSCHEME FOR THE ASSESSMENT:

LANGUAGE

With reference to the TV drama poster, answer questions 1-3

Q1: How is media language used to create meaning?

With reference to Media Language – Camera, Mise En Scene, Denotation, Connotation, Layout, Colour, Text

Q2. Who is the target audience and how do you know?

Q3. What are the various readings and interpretations of the advert?

(40)

GENRE

Q4:

What is genre? How does the theorist Steve Neale define genre? What codes and conventions are used to identify genre?

Give examples of media texts to support your answer.

 (25)

  

INDUSTRY

Q5. With reference to the industry you have researched and presented: 

·         How far do you agree with Curran and Seaton's ideas that media concentration generally limits or inhibits variety, creativity and quality?  

·         How have advances in technology affected the distribution and consumption of the media products?

·         How is the media industry you have studied regulated and are there any areas which you think may be hard to enforce?

(35)

MARK SCHEME

Questions 1-3 Media Language (40)

(Comprehensive 28-40, Adequate 18-27, Minimal 1-17, 0 No response or no response worthy of credit)

·         Comprehensive, detailed and accurate application of knowledge and understanding of

Media language to analyse source A.

·         Explaining how the media language fits these conventions, mise en scene to include layout, typography

·         Convincing, perceptive and accurate analysis of representations in Source A, which consistently provides logical connections and a good line of reasoning.

·         Reference to Source is detailed and accurate.

·         Target audience defined by main character, themes, title of programme, genre, channel 4, Sunday night at 9pm (school night). Sponsored by Lexus.

·         http://www.chrisede.net/deutschland-83-channel-4/?fbclid=IwAR3nW_nFl-iBS5LdZpsV9Oc95foUuJ_SUeOW2JFpcpKLJgNRSieUY9Iatb4

Question 4 Genre (25)

(Comprehensive 17-25, Adequate 10-16, Minimal 1-9, 0 No response or no response worthy of credit)

·         Precise and relevant reference to Steve Neale’s genre theory – repetition and difference / hybrid

·         Comprehensive, detailed and accurate application of knowledge and understanding with media examples of codes and convention of genre (ie. DISTINCT)

Question 5 Industry (35)

(Comprehensive 22-35, Adequate 11-21, Minimal 1-10, 0 No response or no response worthy of credit)

·         A comprehensive response to the set question.

·         A comprehensive and accurate knowledge and understanding of the industry studied

·         Answer is supported by detailed and accurate reference to Curran and Seaton.

·         Clear and precise and balanced explanation of the impact of digitally convergent media platforms on production, distribution and consumption

Cameras, editing techniques, special effects, marketing tricks online, clever campaigns that go viral, cinemas 3D, super screen, IMAX, 4D, screen X for film for eg

Podcasts, social media, interactive websites, comments etc

·         Answer is supported by generally accurate reference to the regulation of industry studied.

ASSESSMENT 1A - GBHS MEDIA STUDIES A LEVEL Marksheet

    Name:      Regan Boyle             Date:             29/10/2018                                       Mark: 62

     AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence

     AO2 Apply knowledge and understanding of the theoretical framework of media to:

     Analyse media products/Evaluate academic theories/ Make judgements and draw conclusions

Level 3      57+      A/B	·         A comprehensive response to the set question ·         Comprehensive and accurate knowledge and understanding ·         Convincing, perceptive and accurate analysis ·         Convincing, perceptive and accurate evaluation ·         Highly developed and accomplished judgements and conclusions       The response demonstrates a highly developed and detailed line of reasoning which is coherent and logically structured. The information presented is entirely relevant and substantiated.
Level 2      40-56      C/D	·         An adequate response to the set question ·         Adequate and generally accurate knowledge and understanding ·         Adequate and generally successful analysis ·         Adequate and generally successful evaluation ·         Adequate and generally well-reasoned judgements and conclusions       The response demonstrates a line of reasoning with some structure. The information presented is in the most part relevant and supported by some evidence.
Level 1      Up to 40      D/U	·         A minimal response to the set question ·         Minimal application of knowledge and understanding ·         Analysis is minimal and/or largely descriptive and may not be relevant ·         Evaluation is minimal or brief, and is likely to be largely descriptive ·         Judgements and conclusions, if present, are minimal with limited support ·                 Information presented is basic and may be ambiguous or unstructured. The information is supported by limited evidence.

Student DIRT Task

Identify a strength or strengths in your assessment:       I did well when answering the whole section on media language because out of the possible 40 marks on those 3 questions, I got 36. Therefore, I only lost 4 marks on this section. I think that this is because a lot more time was spent on media language and I found it more interesting to learn (especially as it was the first thing large topic that I learnt when being introduced to A – Level Media).      What are the areas you need to improve?       I need to improve my knowledge on the theorists because I knew that Steve Neale was to do with genre but I didn’t remember anything else about him.      What do you need to focus on for your next assessment?       I need to focus more on the theorists and also the industry as they were my weaker aspects of the assessment.