Labelled Newspaper

Camera Shots, Angles and Movement

Camera:

Frame
Angle
Movement

Comparing front covers

The Sun: 

The front cover/main story for this tabloid newspaper is about a famous professional footballer called Wayne Rooney. This story includes the news values of an elite person and also the story is unambiguous.  By using a famous person on the front cover, it appeals to the younger generation, particularly if they are into football.
The intended audience for this newspaper are younger adults/ people of the ages between about 30 and 40. This is because the newspaper includes a large sized sport section as a main story and also there is celebrity news and gossip along the side of the newspaper. Therefore, the older generations may not want to read this because of all of the younger celebs included.
This is quite a negative article because the facial expressions on most of the celebs featured look sad or moody and so this automatically creates a feeling of negativity.


The Guardian:
The front cover/main story for this broadsheet newspaper is about the death of two young children. This story includes the news values of threshold as it is a hard-hitting story which really can affect some people who have experienced the same thing, unexpectedness as it is an abnormal story, negativity as it is not a happy story, personalisation because it includes 'real' people who are involved in the story and finally, proximity because it is quite close to home as it is about a family situation. This broadsheet contains a lot more news values than a tabloid does.
The intended audience for this newspaper is more likely to be people who have a family of their own/older generations. This is because the story is mainly about young children so people who would be affected most by this would be parents who have young children. Also, this newspaper is very informative as there is a larger ratio of text to images rather than a tabloid where there is more pictures.
This is also a fairly negative story. One of the children in the main image has a facial expression of sadness however the other one looks fairly happy as he is smiling. Therefore, you can tell by the negative tone of the headline that this is a negative article.



Above is an example of a mid market tabloid. The Daily Mail is a fairly popular newspaper which is neither a tabloid nor a broadsheet.

The front cover/main story of this newspaper is about social websites affecting the brains of children. This story includes the news values of this story is threshold, negativity, proximity and continuity. Continuity is a value in this article as social websites are always being talked about as negative/detrimental for children or anyone.
This is a negative article as it talks about the harming of children and their body parts. By having this as a front cover it makes the audience feel like they want to know the rest of the story and how it has become the front page of a newspaper.

George Gerbner

George Gerbner argues that exposure to repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them.

Online newspapers

Advantages of online newspapers:
> environmentally friendly
> easier to update (live updates)
> larger audience
> more modern
> easy access for some
> don't have to go out to a shop (more practical)
> free (paywalls - Daily Telegraph, The Times)
> your own personal account to choose topics - personalising it
> contact papers quickly
> comments on news stories - audience participation
> easy to share articles
> more interactive - video


Disadvantages of online newspapers:
> holding something - more liked by people
> internet needed
> can't keep the story
> less accessible for the older generations
> more information in the paper
> pop-ups
> long term eye strain
> technical errors

News values

> Threshold - the bigger the impact and reach of the story
> Unexpectedness - an event that is a shock or out of the ordinary
> Negativity - bad news is more interesting 'if it bleeds, it leads'
> Elite persons/places - stories about important people and powerful nations
> Unambiguous - stories that are easy to understand and for papers to report on
> Personalisation - stories that include human interest - 'real' people
> Proximity - stories that are closer to home that are more likely to be included
> Continuity/currency - stories that are already in the news continue to run and are updated

C     U     P     P     T     U     N     E     =     ACRONYM

GUARDIAN and DAILY MIRROR comparison

QUESTIONS	THE GUARDIAN	THE DAILY MIRROR
Who was involved?	Bidhya Sagar Das, the mother who is not named, a witness and twins (1 boy and 1 girl).	Bidhya Sagar Das, Gui Gui (witness), baby boy Gabriel, baby girl Maria and Cristinela Das.
What happened?	Bidhya killed the one-year-old boy with a hammer and his sister was critically injured. Child dies and his sister is critically injured. Investigators await results of post-mortem exam.	A man has been held over a suspected hammer attack on twin toddlers that killed one and left the other fighting for life.
Where did it happen?	Finsbury Park, North London.	Property in Hackney, North London.
When did it happen?	Saturday 18th March 2017, late on the Saturday. The police were called at 11:10 pm	Saturday 18th March 2017. At 11:10 pm that night, the mum ran into the streets screaming.
Why did it happen?
What do you notice about the difference in content and how the articles convey this information? Why do you think that is?	The article does not go into a lot of depth about why and how the incident happened. There is more information on the witnesses and the later events that weekend. The article also does not include the names of the twins. There is much more text in this article.	There are larger images in this article to make it stand out how children are involved. By using a large image of children, it automatically creates an emotional aspect of the article and the story. Witness quotes are used in the article. Article is more emotional and less informative.

Screen recording newspapers online

News

Online - The Guardian and Mail websites
Social - Twitter, Instagram and Facebook feeds/comments

Assessment Reflection

HERE ARE THE QUESTIONS AND ALSO THE MARKSCHEME FOR THE ASSESSMENT:

LANGUAGE

With reference to the TV drama poster, answer questions 1-3

Q1: How is media language used to create meaning?

With reference to Media Language – Camera, Mise En Scene, Denotation, Connotation, Layout, Colour, Text

Q2. Who is the target audience and how do you know?

Q3. What are the various readings and interpretations of the advert?

(40)

GENRE

Q4:

What is genre? How does the theorist Steve Neale define genre? What codes and conventions are used to identify genre?

Give examples of media texts to support your answer.

 (25)

  

INDUSTRY

Q5. With reference to the industry you have researched and presented: 

·         How far do you agree with Curran and Seaton's ideas that media concentration generally limits or inhibits variety, creativity and quality?  

·         How have advances in technology affected the distribution and consumption of the media products?

·         How is the media industry you have studied regulated and are there any areas which you think may be hard to enforce?

(35)

MARK SCHEME

Questions 1-3 Media Language (40)

(Comprehensive 28-40, Adequate 18-27, Minimal 1-17, 0 No response or no response worthy of credit)

·         Comprehensive, detailed and accurate application of knowledge and understanding of

Media language to analyse source A.

·         Explaining how the media language fits these conventions, mise en scene to include layout, typography

·         Convincing, perceptive and accurate analysis of representations in Source A, which consistently provides logical connections and a good line of reasoning.

·         Reference to Source is detailed and accurate.

·         Target audience defined by main character, themes, title of programme, genre, channel 4, Sunday night at 9pm (school night). Sponsored by Lexus.

·         http://www.chrisede.net/deutschland-83-channel-4/?fbclid=IwAR3nW_nFl-iBS5LdZpsV9Oc95foUuJ_SUeOW2JFpcpKLJgNRSieUY9Iatb4

Question 4 Genre (25)

(Comprehensive 17-25, Adequate 10-16, Minimal 1-9, 0 No response or no response worthy of credit)

·         Precise and relevant reference to Steve Neale’s genre theory – repetition and difference / hybrid

·         Comprehensive, detailed and accurate application of knowledge and understanding with media examples of codes and convention of genre (ie. DISTINCT)

Question 5 Industry (35)

(Comprehensive 22-35, Adequate 11-21, Minimal 1-10, 0 No response or no response worthy of credit)

·         A comprehensive response to the set question.

·         A comprehensive and accurate knowledge and understanding of the industry studied

·         Answer is supported by detailed and accurate reference to Curran and Seaton.

·         Clear and precise and balanced explanation of the impact of digitally convergent media platforms on production, distribution and consumption

Cameras, editing techniques, special effects, marketing tricks online, clever campaigns that go viral, cinemas 3D, super screen, IMAX, 4D, screen X for film for eg

Podcasts, social media, interactive websites, comments etc

·         Answer is supported by generally accurate reference to the regulation of industry studied.

ASSESSMENT 1A - GBHS MEDIA STUDIES A LEVEL Marksheet

    Name:      Regan Boyle             Date:             29/10/2018                                       Mark: 62

     AO1: Demonstrate knowledge and understanding of the theoretical framework of media and contexts of media and their influence

     AO2 Apply knowledge and understanding of the theoretical framework of media to:

     Analyse media products/Evaluate academic theories/ Make judgements and draw conclusions

Level 3      57+      A/B	·         A comprehensive response to the set question ·         Comprehensive and accurate knowledge and understanding ·         Convincing, perceptive and accurate analysis ·         Convincing, perceptive and accurate evaluation ·         Highly developed and accomplished judgements and conclusions       The response demonstrates a highly developed and detailed line of reasoning which is coherent and logically structured. The information presented is entirely relevant and substantiated.
Level 2      40-56      C/D	·         An adequate response to the set question ·         Adequate and generally accurate knowledge and understanding ·         Adequate and generally successful analysis ·         Adequate and generally successful evaluation ·         Adequate and generally well-reasoned judgements and conclusions       The response demonstrates a line of reasoning with some structure. The information presented is in the most part relevant and supported by some evidence.
Level 1      Up to 40      D/U	·         A minimal response to the set question ·         Minimal application of knowledge and understanding ·         Analysis is minimal and/or largely descriptive and may not be relevant ·         Evaluation is minimal or brief, and is likely to be largely descriptive ·         Judgements and conclusions, if present, are minimal with limited support ·                 Information presented is basic and may be ambiguous or unstructured. The information is supported by limited evidence.

Student DIRT Task

Identify a strength or strengths in your assessment:       I did well when answering the whole section on media language because out of the possible 40 marks on those 3 questions, I got 36. Therefore, I only lost 4 marks on this section. I think that this is because a lot more time was spent on media language and I found it more interesting to learn (especially as it was the first thing large topic that I learnt when being introduced to A – Level Media).      What are the areas you need to improve?       I need to improve my knowledge on the theorists because I knew that Steve Neale was to do with genre but I didn’t remember anything else about him.      What do you need to focus on for your next assessment?       I need to focus more on the theorists and also the industry as they were my weaker aspects of the assessment.

Representation

Dominant ideology: 
> Ruled by middle class, white male, straight, Christian
> Stereotypical

Stereotypes: 
> Media industries use stereotypes because the audience will instantly understand them
> Think of stereotypes as a 'visual shortcut'
> They're repeated so often that we assume that they are normal or even true

Archetypes: 
> This is the 'ultimate' stereotype
> For example: the white, stiletto wearing, big busted, brainless, blonde bimbo

Countertypes: 
> A representation that challenges traditional stereotypes associations of groups or people

Representation: 
> The way in which people, events and ideas are presented to the audience
> So, the media takes something that's already there and represents it to us in a way that they chose
> These representations are created by the producers of media texts

Stuart Hall

He was looking into mass media and also the power of how media can represent DRCAGES. DRCAGES stands for:

D - disability

R - regional identity

C - class

A - age

G - gender

E - ethnicity

S - sexuality

Oppositional, negotiated and preferred readings.

Examples of these influences in media:

Statement: "This drink is the best drink in the world, you'll love it!"

Oppositional: "No, I definitely won't love this drink at all!"

Negotiated: "This drink might be one of the best drinks in the world!"

Preferred reading: "This drink is definitely the best drink in the world!"

Preferred reading is what producers want you to believe.