Minecraft

• Markus Persson aka Notch (creator).
• has sold over 150 million copies.

6 reasons why it's so popular:

1. A literal sandbox with infinite replayability. Only limited by your imagination.
2. A strong community. The player's creations are Minecraft's own marketing campaign.
3. Can be played on everything (it is a platform agnostic). PC fan base.
4. Has been co-opted by children. A household name.
5. It is not limited by genre.
6. It fulfils our human instinct to bring order to chaotic wilderness.

QUESTIONS:

1. How many subscriptions does Ali-A have?
2. How many years has he been doing it?
3. Why did he start playing Minecraft?
4. What's he trying to do with his content?
5. His average working day?
6. Why might we watch YouTube?
7. Average time on Twitch?
8. How much does Ali-A earn?
9. How much was Minecraft purchased for?
10. What are 3 reasons behind Microsoft's purchase?
11. How might this affect the game?
12. What is Minecraft's biggest asset?

1. 16 million.
2. 10 years (2009).
3. because his subscribers wanted him to.
4. survival series (make one).
5. YouTube, social life, hard to get evenings free due to 3 videos a day, has to plan free time. Wakes up at 12-2, sleeps 1-5.
6. as a means of entertainment.
7. a streaming service - 4 hours a day (average).
8. 3 million.
9. purchased from Mojang in 2014 for 2.5 billion.
10. a) money - profits, gain money. b) audience that Microsoft wants - doesn't already have. c) oversee the future of it etc.
11. hopefully positively - game will grow/improve.
12. community (fan base).