Group 7 Radio Audiences and Technology

BBC Radio 1 work

Questions:

How old is the BBC?
The BBC first began on 18th October 1922 and so it is 96 years old. 

Who is Lord Reith and what connection does he have with the BBC?
John Reith (1889-1971) was the founder of the BBC.  Lord Reith was the BBC's first general manager . He was commended when he fought off the politicians' attempts to influence the BBC, while offering the British people programmes to educate, inform and entertain. But in a working life that stretched over 60 years. Reith began the BBC at the young age of 16.


When did it start broadcasting Radio 1?

30 September 1967. It was hosted by Tony Blackburn.

What are the BBC’s five Public Purposes, as set out in the Royal Charter?

To provide impartial news and information to help people understand and engage with the world around them

To support learning for people of all ages

To show the most creative, highest quality and distinctive output and services

To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom

To reflect the United Kingdom, its culture and values to the world

What is the BBC’s Mission?

 The BBC mission is to inform, educate and entertain the population of the United Kingdom.

What is the BBC’s Vision?

The BBC’s vision is to be To be the most creative organisation in the world.

What are the BBC’s values?

Trust is the foundation of the BBC: we are independent, impartial and honest.

Audiences are at the heart of everything we do.

We take pride in delivering quality and value for money.

Creativity is the lifeblood of our organisation.

We respect each other and celebrate our diversity so that everyone can give their best.

We are one BBC: great things happen when we work together.

 

What does the licence fee cover? 

 The UK is buying more TV Licences than ever1. This income means all licence payers can enjoy an ever-wider choice of BBC shows and services, free at the point of use, on a range of platforms.

By buying a licence you support the creation of BBC programmes and services, and new ways of bringing them to you. Our purpose is to ensure as much of the fee as possible goes towards funding them.

Even though the ways we watch and listen are changing, the licence fee also allows the BBC's UK services to remain ad-free and independent.

How is the BBC regulated?  How long as this body regulated the BBC and who regulated it before? 

The Office of Communications (Ofcom) is the UK’s broadcasting, telecommunications and postal regulatory body. Under the BBC’s Charter it has responsibility for regulating the BBC. It does this through an Operating Framework and by setting a license for the BBC that contains the regulatory conditions the BBC is required to meet. Ofcom also assesses performance, ensures fair and effective competition and regulates how the BBC’s commercial activities interact with its public services. In addition, it regulates BBC content and output against its Broadcasting Code. Ofcom has been regulating the BBC since April 2017.

Jungle Book Interview

What was the task you were assigned?

We were assigned to create our own interview based o the 2016 version of the Jungle Book. We had to play three characters: the interviewer (Fred), the marketing manager (Leo) and the producer (Regan). We had to make our own script and we also had to film everything ourselves in the green room.

What programme did you use to complete your task? 
We used Adobe Premiere in order to edit our video as this allowed us to have access to the editing told that we needed. For example, we used Ultra Key in order to make the green screen behind us seem like the Jungle Book background.

What were the biggest obstacles to completing your task?

The biggest obstacles to completing our task was the fact that Leo and Fred kept laughing when the name Mike was said. Also, we were laughing when 'puppet on a stick' was said. Therefore, our biggest obstacle was the fact that we were laughing a lot.

 

Did you complete the task on time? If not, why not?

Yes, we completed the task on time.

 

How do you think this task will help with your Jungle Book revision?

This task will help with revision because there is a lot of content that is said in the space of our 5 minute video. The content is informational and helpful.

 

What do you think you could have improved in terms of content and presentation?

We could have improved our editing as there were some parts which could have been easily cut out.

 

What was your initial feedback? What did others say about your production?

It was really good. The script was well made and very informative. Although, it would be better if there were more visuals in the background.

 

 

Identify what went well and with hindsight what would you do differently?

Our script was really good and our acting went quite well. We could improve by using more visuals when talking about certain things.

Jungle Book Interview

Jungle Book interview script

TRAILER PLAYED FIRST

INTERVIEWER: Hi guys, welcome back to Disney Daily. Today (as you have seen by the trailer),we are joined by some very special guests. We have the producer and the marketing manager of the new Jungle Book movie.

INTERVIEWER: The original Jungle Book movie was released in 1967 and it is still loved to this day. With a total gross box office of $141,843,000, it was a huge hit! Now this may seem very hard to follow but I think we can all agree that this remake was definitely worth the wait!

INTERVIEWER: Welcome!

PRODUCER: Thank you for having us today.

INTERVIEWER: Well it's our pleasure. I know many people have been waiting for this movie including me and by the trailer, I mean, wow, what a film.

PRODUCER: Oh thank you (haha). The dedication from everyone was key for the success of the end product.

INTERVIEWER: Now, we can obviously see by the trailer how new and exciting this movie is but how did this movie differ from the original 1967 Jungle Book?

PRODUCER: We used the CGI process to improve the graphics and animation to truly bring the characters and the jungle to life. We wanted the animals to seem as real as possible so that people could really believe the story. The 1967 version obviously didn't have the technological advancements which was a large part of this new remake. The old version was also more aimed at a younger primary audience and we felt that we needed to stick more to the accuracy of the book. By doing this, we targeted a slightly older audience by making the animals and jungle seem more menacing, fierce and realistic as you saw in the trailer (hand gesture).

INTERVIEWER: Tell us about how you created the movie in a way that appealed to the audience.

PRODUCER: Our aim was to target 12-21 year olds. I switched between ideas from the book and the film. We decided to keep in 'Bare necessities' as it was clearly a fan favourite with the younger children. I mean, most children know the song (both laugh and agree with each other). Also, we did decide to keep in King Louie despite him not actually existing in the book.

INTERVIEWER: In one of the scenes, you can see Lupita's character Raksha with Neel Sethi as Mowgli. How did you shoot that, h-how did you make the scene seem as though he was physically interacting with her (pic on screen)?

PRODUCER: There were a few ways as to how we did it. We had a puppet on a stick which had a sculpted foam head and also a blue padded head. Even when we were filming the scene of Mowgli in the water with Baloo, I was in the water with Neel, splashing him unexpectedly with water to get a real reaction from him whilst he was in mid-song. For this version to be able to use props and outstanding editing was, was amazing to be able to have. It really was just a fantastic movie to shoot.

INTERVIEWER: Now Mike, as the marketing manager for this movie, what were the main formats in your opinion that aided in promoting and marketing the movie?

MARKETING MANAGER: Well, Jon will agree that we had the wonderful pleasure of working with a celebrity driven cast. This allowed us to gather obviously a large following from that. Additionally, we had a spectacular opportunity to collaborate with Kenzo which is a luxury clothing brand originating in Paris (which is also where Disneyland is). So, this collaboration provided a larger fan base by promoting high-end clothing associated with animal prints and the characters from the movie. This allowed a larger revenue and association with this CGI remake.

INTERVIEWER: I remember when I went to see Star Wars: The Force Awakens and one of the extended 3D trailers beforehand was for The Jungle Book (points at poster).

MARKETING MANAGER: Ah yes, we wanted to be able to reach out to a larger male audience as the word 'Disney' tends to attract more women and girls. We repeatedly pitched to male audiences in order for everyone to feel intrigued by the movie trailer. Following on from this, we also showed the trailer during the Super Bowl which was a quick way of advertising to a large range and variety of ages and genders.

INTERVIEWER: I understand that Jon and three of the cast members actually went to a 7,800 seat arena at a Disney fan convention in Anaheim.

MARKETING MANAGER: (nodding) Yes, Jon showed sneak-peek footage from the film to the arena and then thousands of movie posters were handed out which was actually the first marketing stunt for The Jungle Book. It was tweeted about by many people (images shown) after it occurred.

INTERVIEWER: Those movie posters were fantastic, especially the ones with the voice actors paired with their onscreen characters.

MARKETING MANAGER: Thank you (smiling). This elevated the minds of the grown ups as it made them pay attention to the stars who were featured on the posters.

INTERVIEWER: Not only have you reached different age and gender audiences, but you also managed to reach people from other countries. How did you manage to do this?

MARKETING MANAGER: Through the years. we've learned that Hispanic people tend to go the movies in fairly large groups and so we decided to team with Univision for a 5-week stunt that brought clips of The Jungle Book to telenovelas, talk shows and even sports coverage. Park theatres in Florida and California offered sneak peek footage of the movie with Jon providing introductions.

INTERVIEWER: Well, I guess its time to wrap it up there! Thank you so much for coming and talking with me.

MARKETING MANAGER: Thank you again for having us.

INTERVIEWER: (look at camera) Make sure you check out The Jungle Book as it is well worth the watch. Please like, comment and subscribe. And we'll see you all next time.

Assessment 1B

Front cover creation

What was the task you were assigned?
The task we were assigned was to create our own Daily Mail front cover and we had to base our creation on one of the past Daily Mail ones.

What programme did you use to complete your task? 
We were assigned to make it on Publisher and in A3 size.

What tools did you use from your programme to create your task ie font websites, crop, colour changes etc?
From Publisher, I used things like: shapes, crop, copy and paste and also font websites.

What were the biggest obstacles to completing your task?
One of the biggest obstacles when completing this work, for me, was trying to keep my creation close to the original idea for a Daily Mail cover. To begin with, I didn't base my creation on any one front cover and I made it up. Therefore, when I started again, I picked a front cover to base my ideas off of and so the outcome was a lot better than it would have originally been. 

Describe your production and why you chose the various text headings and images?
I chose the font of georgia from Publisher as it was fairly similar to the typical font used in the real Daily Mail. More fonts that i used were: Berlin Sans FB Demi, Britannic Bold, Bernard MT Condensed and Calibri. 

What was your initial feedback? What did others say about your production?


Identify what went well and with hindsight what would you do differently?
My written text that I made up went very well as I am an opinionated person and so I found it fairly easy to be able to. However, if I had to do it again, I would focus more on my layout rather than putting too much of my attention onto the information and content that I use. 

THE NEWSPAPER ON THE LEFT HAND SIDE IS THE FRONT COVER THAT I CHOSE TO BASE MY CREATION ON.