BBC Radio 1 Breakfast Show - Google Slides

BBC Radio 1 Self-Review Test

1. How long has Greg James been presenting The Radio 1 Breakfast show?
Greg James began presenting the Radio 1 Breakfast show on 20th August 2018.

2. What is the age range of the target audience that the R1BS aim to attract?
The targeted age range is 15-29 year olds.

3. What are the main differences between R1BS and commercial stations' breakfast shows like Capital FM?
Only adverts from the BBC are allowed to be shown under their rules and regulations. Contrasting to smaller radio shows where they are able to gin more income due to advertising a variety of commercials.

4. List as many ways audiences can access Radio 1 that you can think of.
Phone, Tablet, Computer, Radio, MP3 Player, Laptop, Mainframe, Supercomputer, Watch

5. How can the audience interact with the R1BS?
The audience are able to interact with Greg James because of th games that are played. Including: 'Pass the pasty', 'Unpopular opinions and 'Jan slam'. These games all make the audience participate by calling in etc. James also hosts many quizzes each day where the audience can submit their answers via the show's social media or by ringing into Greg James himself.

6. Which professional body regulates Radio and how might this affect what is broadcast?
Ofcom regulates the content standards of the BBC's radio, on-demand programmes and television. The BBC does handle complaints however, Ofcom is the regulator for the BBC.

7. How does The R1BS fulfil its remits as a public service broadcaster?
It does this by its consistent audience engagement through social media platforms, games and the latest news.

8. Why is the controller of Radio 1, Ben Cooper unconcerned about the drop in listening figures for the R1BS?

Ben Cooper says that you have to take in account of all innovation, in particular digital, YouTube as well as the actual show itself. Listeners have dropped over the years due to an increase in popularity on things like YouTube and Instagram however, people are still tuning into the show.

9. How does the program promote British music?
On average, 53% of the music played every hour and a half is British.

10. What genres of music were played during your slot? Give some examples.
Pop, Rock, Alternative/Indie, Rap.

11. Celebrity interviews - Who is being interviewed and what are they being interviewed about? How many of the interviews are with British people?
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12. News items - List the stories and identify which relate to Britain.
immigration, Brexit, Sport, Film nominations.

13. Quizzes and games - what can you win?
You can win tickets to sports matches/festivals/concerts.

14. How does the broadcast fit into the BBC ethos of 'informing, educating and entertaining'?
Everyday, the radio informs and educates people on the latest news and also it entertains by playing music and talking to celebrity guests/the public.

15. How does it differ from commercial breakfast shows?

16. Who do you think the audience is from the content of 'your section'? What evidence do you have for this?
15-29 year olds. the content talked about is fairly mature so younger people are not suited to hear it. Also, their is a wide range of music played to suit different ages.

17. How large is the audience for the Radio 1 Breakfast show?
On average, there are 5.10 million listeners per week.

18. Which five audience categories did the BBC Trust use to measure audiences in 2016?

19. Which BBC radio station is most targeted at a mass audience?
BBC Radio 2 is most targeted at a mass audience because it covers more content and it last for a longer period of time.

20. Which BBC radio station is most aimed at a niche audience with high levels of cultural capital?
BBC Radio 1 is the most aimed at aa niche audience due to the smaller age group of their target audience.

BBC Radio 1 Essay

How is the BBC Radio 1 breakfast show reaching, targeting and encouraging audience interaction?

The BBC Radio 1 breakfast show uses a variety of strategic ways in order to reach and target their audience. For example, they have quizzes that are only heard if you listen to the breakfast show. Therefore, people who are intrigued/interested in the quizzes would have to listen multiple times to the breakfast show in order to find out the answers to the quiz. Also, they do a segment called 'unpopular opinions' where the listeners of the show share the opinion on certain topics that would normally be disagreed by the majority of people if asked.

The target audience for the Radio 1 breakfast show is 15-29-year-olds and this is very evident on the music that is played. Meaning that the songs played are used to target different social groups (e.g. edgy songs for edgy people etc.). A mix of contemporary music and speech is used in order to engage people to the show. Radio 1 have been suffering because their core audience began turning away from live radio. A main reason for this is the use of streaming services (like Spotify). As the years have gone on, there have been technological advancements allowing younger generations to access the internet and social media. Nowadays, the target audience of the radio spend a lot of time on their phones which is why they are so used to doing things that include their phone. Hence, why the radio is listened to a lot less than it would be if phones were not as popular. Due to the audience being British, predominantly British music is played (53%) and so this is a way that emphasizes the country’s pride in our good music and artists.  

BBC Radio 1 has had a change in presenters since they began. Currently, Greg James is the presenter of BBC Radio 1 since the 20^th August 2018. He has brought a lot to the show for the short amount of time he has hosted. Since he took over Nick Grimshaw, James has brought higher statistics/ratings to the show. He has done this by engaging with the audience a lot more within the radio everyday by playing quizzes and little games to add a sense of fun to the show. These games include: 'Unpopular Opinions' - where he gets 5 people from the audience on the line to give an unpopular opinion, 'Jan Slam' - where every day in January, they hosted this where you have to answer a few questions and text into the show (resulting in a prize every day, like tickets to sports games/festivals) and '10 Minute Takeover' - where Greg James chooses 3-4 people who are listening in to choose any song to play on the radio. Consequently, Greg James has made the audience go up by 240,000 people since Nick Grimshaw hosted the show. He is a very significant part and reason as to why Radio 1 is now becoming more successful again. Even though Greg James and Nick Grimshaw have both brought their own element to BBC Radio 1, Greg James has had more views/listeners. Nick Grimshaw took over in order to try and influence people of aged 30+ to tune in to the show and view/listen in. However, there were less viewings from his takeover and when Greg James then took over, he stuck with the original 15-29-year-old audience and consequently, made the statistics increase again. One of the games that BBC Radio has done is ‘Pass the pasty’. This game was created because a caller in mentioned that she had never had a pasty before and so a pasty was then passed all around the country from Cornwall all the way to Scotland. This is a great example of how the radio interacted/engaged with its audience as many people participated in order to drive the pasty to its destination.

Radio 1 uses a strategy referred to as the 'trail of breadcrumbs'. This is a strategy that is used by the radio in a way of recognising what he audience wants. They do this by monitoring comments and feedback on all platforms (including YouTube and Instagram etc.). This aids in keeping the content relevant to their target audience. All of the social media advertises the radio station and publicises the great content that they have. Not only do the comments and feedback help with the number of viewers, but when people share posts on platforms like Facebook, it is a very quick way for the radio station to spread news to draw more people in.

The news is broadcasted every half an hour where things like Brexit, other political debates and crimes are discussed. As well as this, they talk about personal stories and celebrities in order to interest everyone.

BBC Radio 1 Breakfast show group work

What was the task you were assigned?

We were assigned to create a 3 minute breakfast show to act as an audition. Meaning that we were trying to include everything in order for us to be picked to be the new breakfast show group.

Who was in your group and what was everyone's role in the task?

In the group, there was me (Regan), Tilly, Fred and Ami. We all created the script together.

What fresh ideas did you bring to the programme?
I brought the ideas of the music and parts of the celebrity/guest interaction.

Who did you interview?

We interviewed a caller in named Gertrude from Guernsey and we also interviewed David Attenborough.

What tracks did you choose and why?
We chose Bohemian Rhapsody by Queen, Don't Call Me Up by Mabel and Play by Jax Jones and Years & Years. We chose Bohemian Rhapsody as it is a classic song that everyone (of all ages) knows. Then we chose Don't Call Me Up and Play because they are both fairly popular songs that the younger audience likes.

What was the running order?
> Song
> News and weather
> Song
> Intro to game
> Song
> Phone in from a listener
> Celebrity in studio

Who is your target audience?
Our target audience is 15-29 year olds - the same as Radio 1's.

How did you relate to/attract your audience?
We played songs which the audience would be very familiar with and so this attracted the audience as they like the songs. Also, we attracted them by including them in our celebrity crush game.

How does your product fit in with the BBC/PSB remit?

What do you think you could have improved in terms of content ?
We cold have linked the song Bohemian Rhapsody with the newly released movie.

What was your initial feedback? What did others say about your production?
People said that we had very good content/information as well as when we represented our social media/phone numbers. Our phone sound when 'on the phone' to Gertrude was really good and realistic. Our 'do call us up' joke was quite funny and relatable to how comedic a breakfast show usually is. However, we need to be less happy in our voices when talking about the news/murders and we need to try to not repeat 'across the country' in our weather content. Furthermore, at one point in the show, the background music is pretty much louder than the presenters voices and so we need to quieten it down in order for the audience to hear the presenters talking/giving out information.

Identify what went well and with hindsight what would you do differently?
The speed in which we filmed everything went very well as we managed to get the filming done in the first day (as it only took us one day to complete). Also, our content was informational and fun in order to intrigue the listeners/audience. Next time, we could organise the filming a little bit more in a way that would be more effective and less stressful.  

BBC Radio 1 timeline

Episode Timeline Activity

We are going to create a timeline of everything that happens in an example of the Radio 1 Breakfast show.  In the exam, you need to be able to explain how the content of the show follows PSB rules and attracts its audience, and will therefore need to refer to real examples from a broadcast.  

Each group will be given a different section of the Radio 1 Breakfast Show to listen to.  The section will be approximately 30 minutes in duration. Your group must note down everything that happens in your 30-minute section onto the grid.  At the end of the activity you will hand in your grid and your teacher will make a copy of it for the rest of the class.

Here is an example of the detail that you must go into when noting content:

Questions:  

After you’ve identified and written down the content of your section, you must answer the following questions:

• How does the programme promotes British music?  

It plays a mixture of Canadian, American and British songs. They mix up the genres and singers to draw interest and make people continue to listen. The programme played slightly more British songs. Also, the presenter praises the artists and shows off their achievements.

• What percentage of tracks played during your slot were British?  

Roughly 56% of the tracks were British and roughly 44% of the tracks were American or Canadian.

• What genres of music were played during your slot?  Do a tally.

Alternative/indie - 4 tracks

House - 1 track

Dance/electronic - 3 tracks

Pop - 4 tracks (including pop-rock and R&B)

Hip-hop/Rap - 4 tracks (including R&B)

• Celebrity interviews – who is being interviewed and what are they being interviewed about?  How many of the interviews are with British people?

• News items – list the stories and identify which relate to Britain.  

> Personal story about running.

> Weather

> FA Cup final - football - sport

• Quizzes and games – what can you win?

> Meet Greg James.

> Competition to win cricket tickets.

> Guess the 3 letter word.

• How does the broadcast fits into the BBC ethos of ‘informing, educating and entertaining’?

The presenter definitely entertains people as he frequently makes comedic comments to bring a sense of normality and everyday humour to the broadcast.

• How does it differ from commercial breakfast shows?

They don’t advertise any commercials that aren’t to do with the BBC unlike other broadcasters that play commercials to advertise businesses or companies.

• Who you think the audience is from the content of your section?  What evidence do you have for this?

People aged 10+, some of the vocabulary used and some of the topics talked about during the segment may not be acceptable for young children.

• What platforms is the show is distributed on?

Radio, Internet Stream.

This show can be heard on the radio however, it can also be streamed on the internet.

List A	List B	List C
Bruno Mars: Finesse	Avelino: 1 in a Million	Dream Wife: Hey Heartbreaker
Camila Cabello: Never be the Same	Big Boi: All Night	Fekky: My Size
Craig David: I know You	Diplo: Get it Right	Hailee Steinfeld: Let Me Go
Eminem: River	Dua Lipa: IDGAF	Jorja Smith: Let Me Down
James Arthur: Naked	G-Eazy & Halsey: Him & I	Kendrick Lamar: All the Stars
Jason Derulo: Tiptoe	HAIM: Nothing’s Wrong	Marmozets: Major System Error
Jax Jones: Breathe	Isaac Gracie: Terrified	Moose Blood: Talk in your sleep
J Hus: Bouff Daddy	Jessie Ware: Your Domino	Paramore: Fake Happy
MK: 17	Justin Timberlake: Filthy	Rae Morris: Atletico
Not3x: My Lover	Liam Payne & Rita Ora: For You	Rudimental: These Days
Ramz: Barking	One Bit & Noah Cyrus: My Way	Sunflower Bean: I was a Fool
Raye & Mr Eazi: Decline	Portugal: Feel it Still	The Vaccines: I Can’t Quit
Sigrid: Strangers	Post Malone: I Fall Apart
Taylor Swift: Gorgeous	Steel Banglez: Bad
Tom Walker: Leave a Light On	SZA & Calvin Harris: The Weekend

Radio One Play List for week commencing 22nd January 2018

Each BBC Radio station has a playlist of songs that it must play every day/week. These songs will be picked to help meet the service licence and mission to promote British talent and to attract the audience.  

Use the grid below to note down the programme contents:

For any song played you must identify the genre, the name of the artist/band and song, and whether the artist/band are from the UK.  

Timing	Content
6:30	Introduction, referencing Radio 1. Intro to presenter (Greg James).
6:32	personal story about running.
6:33	STING intro to cricketer who has accomplished- lists accomplishments (8:00). Ticket giveaway and 8
6:34	Song- Can’t feel my face (Weeknd)
6:36	STING followed by self advertising. Track- Play (Jax Jones, Years & Years)
6:42	STING- followed by public tweets. Jingle
6:44	Box of goods, prize given to listener. talking to radio technician.
6:45	Track- One More Time (Pale Waves)
6:47	Reference to technician, Laughing, technical issue. Intro to BBC R1.
6:48	Track- There’s nothing holding me back (Shawn Mendes)
6:51	STING- Self advertising Track-Thursday (Jess Glynne)

6:55	Fixed Technical issues, background music, referencing similarities between radio and other workplaces
6:57	referencing FA cup Final from previous show
6:58	plays audio clip of fellow presenters show Track: All The Starz (Kendrick Lamar & SZA)
7:00

Timing	Content
7:00	> Presenters and co are talking about news from around the world and discussing it using their opinions etc. > Jingle is played - sting - introducing news on Harry Kane and football/rugby etc.
7:01	> Weather gets talked about to inform people. > Update on the time. > Sting.
7:04	> Sting. > Intro to Radio 1. > Greg James welcoming everyone and thanking people for having him on. > Talking about the quiz from yesterday - Scott (citizen) involved in the competition. > Talking about songs on the way.
7:05	> Track: Chalice - Donae’o.
7:09	> Track: Still into you - Paramore.
7:11	> Sting. > Advertisement for winning tickets and meeting Greg James
7:12	> Track: Sweet but psycho - Ava Max.
7:15	> Presenter talking about previous tracks and being comedic. > Sting. > Talking about winning tickets again and also quiz from yesterday - welcoming Scott (person taking the quiz). > Quiz being played.
7:21	> Sting. > Track: Javelin (Calling out your name) - Adelphi Music Factory.
7:24	> Presenter talking again over the end of the track. > Being comedic and relatable. > Talking about people who have written to the show. > Sting. > Track: Hurtin’ me - French Montana and Stefflon Don
7:27	> Presenter talking and making jokes about the previous song. > Sting. > Track: Medicine - Bring Me The Horizon.

Timing	Content
7:30	Football- A Harry Kane penalty that put Spurs ahead of Chelsea in the League Cup Semi Final
7:33	Rugby Union- Rugby player given a red card and suspended for the next 3 weeks
7:35	Cricket World Cup Final
7:38	Guess the 3 letter word
7:45	Song-It's not living by the 1975
7:49	Song-Fit But You Know It (The Streets)
7:52	Song-Lullaby by Sigala and Paloma Faith
7:55	Competition to win Cricket World Cup Final Tickets
7:58	Song- We Appreciate Power by Grimes

Timing	Content
8:00	Programme ident, News, (sting), News, (sting), News, Weather, (sting), ident.
8:03 (1:30)	Prize Giveaway (Cricket world cup), gives out info to enter details. (81199). (sling)
8:08 (1:35)	Song, It not living (If it’s not with you) 1975, (sting), ident.
8:11 (1:38)	Song, Fit but you know it, The Streets
8:14 (1:41)	Song, Lullaby, Sigala and Palmona faith,
8:18 (1:45)	(sting), ident, Cricket giveaway description, Calls the public
8:21 (1:48)	Graeme swan back in the studio,
8:23 (1:50)	Song, Mountain at my gates, Foals, (sting).
8:26 (1.53)	Rugby Union giveaway, ident
8:28(1.55)	Song, We appreciate power, Grimes, (sting)

Timing	Content
8:30	News and Weather (uses Sting)
8:33	GJ gives small info on what’s to come, Radio’s Indent; 2 tracks (Ariana Grande ‘thank you next’, Kodak Black ‘ZEZE’)
8:40	GJ gives a contact number for people to call; Play’s a game with listeners (Unpopular Opinion)
8:45	Track Plays (Sam Fender ‘that sound’)
8:47	Small conversation with a listener about the game before the track (He talks to them calmly and like they’re friends)
8:51	Track Plays (Sigird ‘Sucker Punch’); Reads some comments from listeners
8:55	Ten Minute take over (Skee-lo ‘I wish’, Justin Timberlake ‘Senorita’, Blink-182 ‘What’s my age again?’)
8:59	Radio’s Indent (Annie Mack)
9:00	News and Weather

9.00	Continued Track - I Wish (Fabiolous Barker)
9.02	Track  - Senorita (Justin Timberlake)
9.06	Sting
9.06	Track - Mountain At My Gates (Foals)
9.08	GJ concludes ‘10 minute takeover’
9.09	Sting
9.09	Track - Baby (Clean Bandit)
9.13	GJ talks about what’s on at 10am.  Introduces upcoming songs.
9.14	Track - Fit But You Know It (The Streets)
9.16	GJ talks about Carol Cook and her tweet “in the first 7 days of 2019, Jersey has only seen 6 minutes of sunshine, making it the dullest start to the year in 96 years xxx”
9.18	Track - We Appreciate Power (Grimes)
9.21	GJ talks about ‘Window Weather’. Talks about upcoming on BS
9.22	Track - Only You (Theophilus London)
9.25	GJ introduces upcoming songs and upcoming news.
9.26	Sting
9.26	News - Military increasing technology to stop drones in Heathrow against illegal drone activity, Teenager attacked by 3 men, voting in house of commons, Spurs VS Chelsea, Saudi teen has been given refugee status in USA, Best Film Nominations,
9.30	Window Weathers - Jersey

9:30	Jersey weather update over phone call ‘window weather’
9:33.01	‘close to you’ By Ellie Goulding & Diplo Genre- Pop UK
9:36.04	‘Dimentions’ By Sub Focus&Dimentions Genre- Dance/ Electronic
9:40	Scotland vs Wales – six Nations advert/ superbowl and game opportunity
9:41	‘King princess’ By Talia Genre- Pop
9:44	‘Heathens’ By 21 pilots Genre- Rap rock/ alternative/indie
9:47	‘Party for One’ By Carly Rae Jepsen
9:50	Greg James chats with the audience, light hearted conversation
9:52	‘praise the lord’ By ASAP Rocky Genre- HipHop/ Rap
9:55	Greg James chats with audience briefly
9:56	‘Love has all been done before’ By Jade Bird Genre- Alternative/ Indie